Hot content
I get to know you first: your story, your customers, what makes you different. Then I build your words and pages around what actually works, so the right people find you, trust you and get in touch.
See websites →What you get
Not just whipped up. You get your unique value, communicated properly.
Properly planned, researched and tested.
Sell while you sleep
Shopify or WooCommerce, built around your products. Want to DIY? Ember, my shop theme from £59, is hand-made by me to be easy to use. Not the usual bloated rubbish that slows you down.
See Ember →Get your mojo on show
Become the leader in your field and claim that space. Bookings, rotas and dashboards built around how you work, so you do what you mean and mean what you say.
See tools →- I’ve been underestimated too. Your site is built so it doesn’t happen to you.
- Found on Google and in AI answers. Every site is checked with Dragonfire, my own SEO tool, before launch.
- Fixed price, yours to keep. No monthly rent, no jargon, and a real human who answers.
Built and live · the work
Real people. Real deadlines. Still warm.
Scroll and my dragon flies you through the lot — four worlds, 11 quests. Every stop opens a window on the real site, top to bottom. Scroll inside it.Eleven real projects. Swipe through them, and scroll inside each phone to see the whole live site.
World 1 · Cardiff & the Valleys Charity & community
Quest 01/11 Charity & community
Cardiff Community Meals
The quest Neighbours fund a meal, a local kitchen cooks it, and someone having a hard time gets fed — without being made to feel like a charity case.
Why it’s built this way
Bilingual from the first line, Cymraeg first and English one tap away, because it’s Cardiff’s. Plain HTML, CSS and JavaScript on Bootstrap 5 with no build step, so it opens on any phone and any volunteer can look after it. Every message on the community wall is checked by a human before it goes up — safeguarding by design.
- HTML5
- CSS3
- JavaScript
- Bootstrap 5
- English / Cymraeg
- GitHub Pages
Quest 02/11 Charity & community
Many Voices
The quest A diversity and inclusion club run by students, for students — so belonging is the design, not an afterthought.
Why it’s built this way
Fraunces for warmth, Work Sans for easy reading, IBM Plex Mono for dates and labels. The palette deliberately dodges both ‘corporate blue’ and the stock rainbow. Bootstrap 5 so it holds up on every screen a student owns.
- HTML5
- CSS3
- Bootstrap 5
- Google Fonts
- Balsamiq wireframes
- GitHub Pages
Quest 03/11 Charity & community
Ummul Mumineen Academy
The quest Wales’ first Muslim girls’ school, in Cardiff — a site that shows parents its Islamic ethos, its ‘Good’ Estyn grades and the warmth of the place at a glance.
Quest 04/11 Code Institute capstone
Community Cooking Rota
The quest Someone needs feeding for a while — a new baby, an operation, a loss. One organiser sets the dates, and the people who want to help claim the ones they can cook.
Why it’s built this way
Django, because it’s a real permissions problem: organisers own their rotas, cooks can only claim and cancel, and phone numbers only show between the two people involved in a claim. PostgreSQL on Heroku, hand-written CSS Grid with no framework, and 35 automated tests guarding the rules.
- Python
- Django 5
- PostgreSQL
- CSS Grid
- Heroku
- 35 tests
Quest 05/11 In the forge · currently building
The Chat Shack C.I.C. In the forge
The quest A safe, confidential and non-judgemental place to talk, for a peer-led mental health community in Cardiff.
Why it’s built this way
React, Vite and TypeScript for a fast static build, with Decap CMS added so the charity’s own team can sign in and edit every page themselves — no developer on call, no monthly platform fee.
- React
- Vite
- TypeScript
- Decap CMS
- GitHub Pages
World 2 · The Forge Tools & project management
Quest 06/11 Tools & project management
The Dragon Fire Process
The quest Nobody should have to type “any update?” Twelve phases, 69 guided tasks, simple forms, one place to upload your logo, photos and words — and a live page every client can sign in to.
Why it’s built this way
I’m a studio of one, so nobody else notices what I skip — this does. Plain HTML, CSS and JavaScript with no server to babysit: it saves in the browser by default, with Supabase sign-in and Formspree client forms when they’re wanted. Light and dark themes run on design tokens.
- HTML
- CSS
- JavaScript
- Supabase
- Formspree
- Design tokens
Quest 07/11 Tools · personal project
CarbMate Prototype
The quest A carb-counting and insulin bolus calculator, built because I’m a type 1 diabetic who found every existing app either too fiddly or paywalled. Type your meal in plain English, check the carbs it finds, add your blood glucose — and see the suggested dose with every step of the maths shown.
Why it’s built this way
A Python FastAPI back end with a rules engine that reads ordinary sentences (“two slices of toast and a banana”) and turns them into weighed portions. Safety first: every assumption is shown, every number can be changed, and it says loudly that it’s a prototype — not a validated medical device.
- Python
- FastAPI
- PostgreSQL
- Rules engine
- Heroku
World 3 · Market Town Business & ecommerce
Quest 08/11 Business site
Muslimah Web Design
The quest Web design and WordPress consulting for Muslim women, by a Muslim woman — halal guidance and the best result for the budget in hand.
Why it’s built this way
Real client work and reviews up front, because trust is the sale. Fraunces for warmth and Inter for clarity, on light hand-built pages that stay quick on any phone.
- HTML
- CSS
- JavaScript
- Google Fonts
- Responsive
Quest 09/11 In the forge · ecommerce theme
Ember In the forge
The quest A marketplace theme for Shopify and WooCommerce — all the buzz of a marketplace, none of the tat.
Why it’s built this way
Phone-first, with an app-style bottom bar, category bubbles, lightning deals and shop-by-budget. Built twice — as a Shopify Online Store 2.0 theme and a WordPress block theme — so shop owners edit every word visually, no code.
- Shopify OS 2.0
- Liquid
- WordPress block theme
- WooCommerce
World 4 · The Arena Hackathons & team builds
Quest 10/11 Code Institute hackathon · team of 5
reci.py
The quest A community cookbook for people who write code — and need feeding. Simple recipes, healthy meals, for coders.
Why it’s built this way
Django with allauth sign-in, a moderation queue so every recipe is reviewed before it’s published, comments and a notification inbox. Built as a team with Kieron, Corrine, Charles and Qasim — my part was the paginated ‘browse recipes’ home page.
- Python
- Django
- PostgreSQL
- Bootstrap 5
- allauth
- Heroku
Quest 11/11 Bootcamp hackathon · team of 4
Mission Control
The quest A Pomodoro focus timer with a mission list, so the clock and the to-do list finally live on one screen.
Why it’s built this way
Tomato red on near-black — a nod to ‘Pomodoro’ — with every colour pair checked against WCAG. Vanilla JavaScript, keyboard and screen-reader friendly, and your missions survive a refresh. Built with Rauhan, Amir and Davy.
- HTML
- CSS
- JavaScript
- Bootstrap 5
- localStorage
- WCAG AA
Final world · The Castle Your quest
Next quest yours
Your business, breathing fire.
That’s the map so far. The next world on it could be yours — tell me what you’re building and I’ll tell you, straight, what it takes.
In their words
Ask the people who paid me.
“You made my business idea come to life. Better than I imagined.”
Umm AbdulHakeem“The passion and enthusiasm Sarah has — she absolutely delivered on it.”
Bev IBJ“If you're going to do a job at all, make sure it's done properly.”
Kate Healthy MuslimahThe Doubt Test · free, in 30 seconds
Does your website make people doubt you?
Put your web address in. My Dragonfire tool checks your site the way a doubtful customer and Google do, gives you a score out of 100, and tells you the three things to fix first.
- Speed & mobile
- Google basics
- Local search
- Ready for AI search
- Trust signals Google reads
No cost, no catch. You only get emails if you ask for them.
Who’s building it
Hi, I’m Sarah.
A Cardiff full-stack developer who builds for the people the tech industry forgets.
Front end, back end, words and project management — one person who understands the whole build, so nothing gets lost in a hand-off. I don’t do jargon and I don’t do quiet: if your idea won’t work, I’ll say so on the first call.
- HTML & CSS
- JavaScript
- Python & Django
- React
- Shopify & WordPress
- Accessibility
- Plain English
Doing it yourself?
Ember. A proper shop, in a box.
My ready-made ecommerce theme for Shopify or WordPress + WooCommerce. Install it in two minutes, make it yours with no code. From £59, once.
Wherever you are, it lands in Cardiff
Say hello
Your turn.
Tell me what you do and what’s driving you mad about it. An honest answer within two working days — even if it’s “you don’t need me, here’s why”.